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However, if you’re a local business that would hugely benefit from a local listing in the Google Local Pack then it’s something worth spending time on it. You also have the option of either automating the work with the tools discussed earlier, or outsourcing it entirely, if you have the budget. Local SEO helps build authority in your local area, improves your website’s authority, sends trust signals and can also improve rankings Cleared Knowing how to build customer trust is critical in today’s business climate. Going the extra mile for your customers at all times is the surest route to building consumer trust and a loyal customer base. Companies that fail to put in the hard yards needed to win the trust of their clientele are limiting their potential